What, exactly, is “fuel?” Is it the number of calories burned during a physical activity? Nike describes it as: “a single, universal way to measure all kinds of activities-from your morning workout to your big night out. If they do flash data, they’re pretty vague about what they’re measuring. Some only display a limited amount of information, and only 20% can incorporate data on things like exercise, diet and other factors entered by the user. Although some include perks like blood pressure monitors, for example, others don’t even offer adequate instructions for how to use the devices. Many of the apps simply don’t have the capabilities they should if they are to be truly helpful.
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